Project: The New Orleans Tourism Marketing Corporation (NOTMC) partnered with 360i to go beyond the beads and transform the way travelers viewed the city.
We went beyond the beads of Bourbon Street to show people another side of New Orleans. We invited them to explore NOLA through the eyes of a local and with the heart of a discoverer.
Keep exploring at followyournola.com
Role: Art Director. I oversaw and designed all print campaign executions, website experience, TV spot, Case study & special holiday content.
Client: New Orleans Tourism Marketing Corporation.
*American Advertising Awards - Integrated Marketing Campaign - Gold & Best in Show (local level)