Project: Gayubo had the need to connect with a younger audience and expand their database. With that specific ask, we saw Mothers day as a perfect holiday to engage with.
We created an exact replica of one of Gaybo’s most luxurious jewel designs, made out of delicious Belgian chocolate. The only thing you had to do to send your mother a delicious jewel for mothers day was to sign up on our microsite. We delivered the chocolate jewel to 100 Spanish moms for Mother’s Day.
Role: Art Director & Designer.