Never Miss is Spectrum’s sports platform built around a simple idea: when your TV, streaming apps, and Internet work together, you don’t miss the moments that matter. For this evolution of the campaign, we created a new round of film and social work across hockey, football, soccer, and more, with both English and Spanish executions.

As social lead, my role spanned art direction, talent direction, and co-directing alongside Danny Garcia, working closely with Girl & Bear, VCCP’s internal production studio. From production through the in-house edit, I stayed closely involved in shaping the visual language, performances, and final social cutdowns.

The campaign also extended into English and Spanish :30 and :15 films, with involvement across transcreation, performance direction, and adaptation for Spanish-speaking audiences.

The work was shot in Prague, Czech Republic.

Role: Art Director / Talent Direction / Social Co-Director
Client: Spectrum
Agency: VCCP

Senior AD, MCM + Social: Mapi Bartolome
Senior CW, MCM: Alberto Rodriguez
Art Director: Lauralee Harper
Copywriter: Zeke Handelman
MCM Copywriter: Flavio Alvarez
Social Content Creator / Director: Danny Garcia

Production Partners
Supply & Demand
Girl & Bear US
Nomad
Sonic Union
Duotone