With millions of new customers to meet, Spectrum needed an introduction that felt less corporate and more human.

So we simply said, “Hi!”

Following Spectrum’s expansion with Cox, “Say Hi!” turned a major brand moment into a simple, human introduction to communities across America.

For OOH, we turned Hi! into the visual idea itself using oversized typography, unexpected scale, and playful interactions with talent to create a simple, bold system built for the street.

Ai became an early visualization tool, helping us rapidly explore compositions, environments, scale, and interactions. Through that process, a visual language emerged something we called Elevated Reality: familiar, everyday moments pushed into something unexpected and larger than life.

The strongest concepts were then developed with our production partners at Versus and meticulously recreated in CGI, combining the freedom of rapid exploration with the craft and precision of final production.

Role: Senior Art Director
Client: Spectrum
Agency: VCCP
Creative Director: Mauricio Alarcon
Head of Design: Olga Vladova
Design Director: Jose Prieto

Production Partners
Versus

Ai Exploration:
We explored unexpected compositions, exaggerated scale and more surreal interpretations of “Hi!” beyond what ultimately went into production. Not everything made it. But every experiment helped shape the world.

Here are a few of my favorites:

Hi!

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Spectrum

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Hi! ⋆ Spectrum ⋆

With millions of new customers to meet, Spectrum needed an introduction that felt less corporate and more human.

So we simply said, “Hi!”

Following Spectrum’s expansion with Cox, “Say Hi!” turned a major brand moment into a simple, human introduction to communities across America.