WhoKnewVille was a once-in-a-career kind of project. Walmart’s biggest holiday campaign ever reimagined 'How the Grinch Stole Christmas' as a fully immersive, live-action world — directed by Marc Webb and brought to life through a massive collaboration between Dept. W, Publicis, Walmart, RadicalMedia, Framestore, Plural, Harbor, and Dr. Seuss Enterprises.

With Stephanie Beatriz as our beloved Mayor and Walton Goggins as the Grinch, the campaign unfolded across TV, OLV, social, creators, and media integrations, turning holiday uncertainty into joyful “Quién Diría?” moments.

Working on the Hispanic (HA) creative, I art-directed wardrobe looks and hair for 34 characters, helping define the look and personality of VillaQuiénDiría from top to bottom. World-building at this scale, with this level of craft and collaboration, made this a true dream job.

Production Company: RadicalMedia
Director: Marc Webb
Role: Senior Art Director
TC Team: Ricky Vior (ECD), Silvio Caielli (GCD), Gabi Diaz (SCW)
Client: Walmart
Agency: Dept W Publicis, The Community