Never Miss is Spectrum’s sports platform, built around a simple idea: when TV, streaming, and Internet work together, fans never miss the moments that matter.

As Social Lead, I helped shape the art direction, directed talent, and co-directed alongside Danny Garcia, working closely with Girl & Bear, VCCP’s internal production studio. From our shoot in Prague through post-production, I was involved in shaping the visual style, performances, and final social edits.

The work included 24 social assets (12 in each language), plus :30 and :15 films, where I also contributed to transcreation and talent direction to ensure the Spanish-language executions felt natural and culturally relevant.

Role: Art Director / Talent Direction / Social Co-Director
Client: Spectrum
Agency: VCCP

Senior AD, MCM + Social: Mapi Bartolome
Senior CW, MCM: Alberto Rodriguez
Art Director: Lauralee Harper
Copywriter: Zeke Handelman
MCM Copywriter: Flavio Alvarez
Social Content Creator / Director: Danny Garcia

Production Partners
Supply & Demand
Girl & Bear US
Nomad
Sonic Union
Duotone