This campaign reintroduced Walmart to the Hispanic community through a culturally-driven reappraisal, spotlighting everything they didn’t know about the Walmart they thought they knew.

With Stephanie Beatriz as our guide and Ricardo Arjona’s “¿Quién Diría?” as our soundtrack, we blended cultural nostalgia with modern convenience, highlighting express delivery, Walmart+, and nearly a billion items in the app.

Production Company: Radical Media
Post Production: Harbor
Director: Paul Briganti
Role: Senior Art Director
Team: Ricky Vior (ECD), Silvio Caielli (GCD), Aldo Gonzalez & Gabriel Da Silva (CD),
Mark Leech (ACD), Gabriela Diaz (SCW)
Client: Walmart
Agency: Dept W Publicis, The Community