Tampax ⋆ Always
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Tampax ⋆ Always ⋆
Femcare
Tampax & Always
Championing women’s confidence during their periods—because style and self-expression should never take a backseat.
A collection of work spanning TV spots, educational content, product demos, social campaigns, and e-commerce. (2016–2019)
Role: Senior Art Director
Credits: Laura Stamm-Boyd (ECD), Amanda Green (CW)
Client: Tampax & Always P&G
Agency: Publicis NY, Saatchi & Saatchi
Anything but basic
Some tampons are basic—but Tampax Radiant is anything but. Designed with thoughtful details for a next-level experience, inside and out.
Director: Adam Patch
Instagram Stories showcasing Always Radiant pads—designed to protect her style and self-expression.
POCKET PEARL FITS YOUR LIFE
Tampax Pocket Pearl is nearly half the size of a regular tampon—offering ultimate protection that fits anywhere,
so you can go everywhere.
Director: Jess Bonmah
MOTIVATION
What if our ad did more than just inform you about protecting you while you work out? This spot is a motivational video, helping to inspire the gym-going viewer to push through their workout. #GetInMotion
WHAT DOES LIFE LOOK LIKE DURING YOUR PERIOD?
Tampax gives you power over periods, so you can do nothing, something, or everything. It’s up to you.
Director: Gemma Lee
INSIDE TAMPAX
This video will put you're, "What is a tampon?" and "what is IN a tampon?" questions to rest. And, if you're worried about tampon chemicals, you'll be happy to learn that Tampax uses no chlorine bleach and no pesticide residues or dioxins, so they're just as safe as organics.
Knowledge is power. #PowerOverPeriods
PURE & CLEAN E-COMMERCE CONTENT
New product collection launch on e-commerce platforms. With all other period products, you either chose between natural ingredients or protection. But with the Pure & Clean collection, there are zero compromises.
Check out the product on Amazon.
