Femcare

Tampax & Always

Championing women’s confidence during their periods—because style and self-expression should never take a backseat.

A collection of work spanning TV spots, educational content, product demos, social campaigns, and e-commerce. (2016–2019)

Role: Senior Art Director
Credits: Laura Stamm-Boyd (ECD), Amanda Green (CW)
Client: Tampax & Always P&G
Agency: Publicis NY, Saatchi & Saatchi

Anything but basic

Some tampons are basic—but Tampax Radiant is anything but. Designed with thoughtful details for a next-level experience, inside and out.

Director: Adam Patch

There are basic tampons, and then there's Tampax Radiant. With so many details that make it a next level experience inside and out, Tampax Radiant is anything but basic. Role: Senior Art Director Credits: Laura Stamm-Boyd (ECD), Amanda Green (CW) Client: Radiant Tampax Agency: Saatchi NY Director: Adam Patch

Instagram Stories showcasing Always Radiant pads—designed to protect her style and self-expression.

POCKET PEARL FITS YOUR LIFE

Tampax Pocket Pearl is nearly half the size of a regular tampon—offering ultimate protection that fits anywhere,
so you can go everywhere.

Director: Jess Bonmah

Tampax made a Pocket Pearl tampon that’s almost HALF the size of a regular tampon. Its ultimate protection fits anywhere so you can go everywhere. Role: Art Director Client: Tampax Agency: Publicis NY Director: Jess Bonmah #FreeTheBid

MOTIVATION

What if our ad did more than just inform you about protecting you while you work out? This spot is a motivational video, helping to inspire the gym-going viewer to push through their workout. #GetInMotion

What if our ad did more than just inform you about protecting you while you work out? This spot is a motivational video, helping to inspire the gym-going viewer to push through their workout. #GetInMotion Role: Art Director Client: Tampax Agency: Publicis NY Director: Justin Barnes / Versus

WHAT DOES LIFE LOOK LIKE DURING YOUR PERIOD?

Tampax gives you power over periods, so you can do nothing, something, or everything. It’s up to you.
Director: Gemma Lee

Tampax gives you the power over periods, so you can do nothing, something, or everything. It’s up to you. Role: Art Director Client: Tampax Agency: Publicis NY Director: Gemma Lee #FreeTheBid

With TAMPAX, there’s nothing to hold you back. You get MotionFit protection that keeps up with your every move. Role: Art Director Client: Tampax Agency: Publicis NY Director: Gemma Lee #FreeTheBid

Role: Art Director Client: Tampax Agency: Publicis NY

INSIDE TAMPAX

This video will put you're, "What is a tampon?" and "what is IN a tampon?" questions to rest. And, if you're worried about tampon chemicals, you'll be happy to learn that Tampax uses no chlorine bleach and no pesticide residues or dioxins, so they're just as safe as organics.

Knowledge is power. #PowerOverPeriods

This video will put your, "What is a tampon?" and "what is IN a tampon?" questions to rest. And, if you're worried about tampon chemicals, you'll be happy to learn that Tampax uses no chlorine bleach and no pesticide residues or dioxins, so they're just as safe as organics. Knowledge is power. #PowerOverPeriods Role: Art Director Client: Tampax Agency: Publicis NY

PURE & CLEAN E-COMMERCE CONTENT

New product collection launch on e-commerce platforms. With all other period products, you either chose between natural ingredients or protection. But with the Pure & Clean collection, there are zero compromises.
Check out the product on Amazon.

Tampax ⋆ Always

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Tampax ⋆ Always ⋆